This is a big misconception Somehow people think building an audience is antithetical to building a company. In fact, they’re increasing becoming the same thing Storytelling (to users/customers, investors, candidates) is arguably the founder’s most important job Building is getting cheaper, attention is getting more expensive
这是一个很大的误解。不知为何，人们认为建立受众群体与创办公司是相互对立的。事实上，它们正越来越变成同一件事。讲故事——无论是讲给 users/customers、investors 还是 candidates 听——可以说是创始人最重要的工作。building 的成本越来越低，而 attention 的成本越来越高。