We had an unbelievable tech team and talent overall. Many of them went onto awesome careers. Founders of Coderpad, Modern Treasury, Maude, amongst others EPD at Airbnb, Stripe, Apple, Oscar, Google, I’m sure I am missing some. Many were fist-time PMs and engineers and I’m very grateful to have helped them get started.
我们当时有一支强得不可思议的 tech 团队，整体人才水平也非常高。他们中的很多人后来都发展出了很棒的职业生涯。比如 Coderpad、Modern Treasury、Maude 的 founders（创始人），以及后来在 Airbnb、Stripe、Apple、Oscar、Google 担任 EPD 的人，肯定还有一些我漏掉了。很多人当时都是第一次做 PM（产品经理）或 engineer（工程师），我非常感激自己曾帮助他们开启职业生涯。
Something else that's fairly underrated is that the entire middle category got obliterated during covid You're either wearing basics bordering on pajamas to bum around at home or flashy high-end stuff to flex on Instagram. No one was really looking for a nice button-down shirt and chinos.
还有一件相当被低估的事是，整个“中间层”品类在 covid 期间几乎被彻底抹掉了。人们要么穿着接近 pajamas（睡衣）的基础款在家闲晃，要么穿 flashy（招摇）的高端单品去 Instagram 上炫耀。几乎没人还会真正去找一件体面的 button-down shirt（纽扣衬衫）和 chinos（卡其裤）。
I haven’t worked at Everlane in almost 10 years but it’s a pretty sad day for the people that built it. Ultimately, the thing that did it in was the pandemic — Everlane was mainly wear-to-work and that market basically disappeared overnight. It took some pretty egregious financing terms to get through it all and this is the ultimate outcome. Brands have a funny way of sticking around though. At one point, Ray-Ban was dead. J.Crew was dead. Madewell was dead. Abercrombie and Fitch was dead. They all come roaring back decades later after exchanging ownership half a dozen times. I look forward to the day that my children and grandchildren think this new brand “Everlane” is the coolest thing. I will say to them, did you know that this started it out as a Pinterest competitor and pivoted to be a fashion brand? And they will say to me “that’s boring Dad”.
我已经将近 10 年没在 Everlane 工作了，但对那些打造了它的人来说，这仍然是相当令人难过的一天。归根结底，真正把它拖垮的是 pandemic（疫情）——Everlane 主要做的是 wear-to-work（通勤穿搭），而那个市场几乎在一夜之间消失了。为了熬过这一切，公司不得不接受一些相当离谱的 financing terms（融资条款），而这就是最终的结果。不过，brands（品牌）总有种很奇妙的方式能继续存在下去。Ray-Ban 曾经死过，J.Crew 曾经死过，Madewell 曾经死过，Abercrombie and Fitch 也曾经死过。它们都在几十年后、几经易主之后，再次强势回归。我很期待有一天，我的孩子和孙辈会觉得这个“新品牌” Everlane 酷得不行。到那时我会对他们说，你们知道吗，它一开始其实是作为 Pinterest 的 competitor（竞争对手）起步的，后来 pivot（转型）成了一个 fashion brand（时尚品牌）。而他们会对我说：“那也太无聊了，Dad。”