A generation of PMs is struggling to adapt to AI because they were trained to execute playbooks. AI requires inventing them. For two decades, a few teams invented the product patterns. Everyone else repurposed them to their domain. That made a lot of PM work dry and mechanical. But for a long time, it was enough to build a career. It’s also why so much software feels the same. PMs need to be inventors now, not framework executors. There are no stable playbooks to repurpose. You can’t A/B test your way to a breakthrough AI product. Doable. But PMs need to unlearn.
一代 PMs（产品经理）之所以难以适应 AI，是因为他们过去接受的训练是执行 playbook（成熟打法），而 AI 要求的是去发明这些打法。过去二十年里，只有少数团队发明了产品模式，其他人则把这些模式挪用到自己的领域。这让大量 PM 工作变得枯燥而机械。但在很长一段时间里，这已经足以支撑一份职业生涯。这也是为什么那么多软件给人的感觉都差不多。现在，PMs 需要成为发明者，而不是 framework（框架）的执行者。已经没有可以稳定复用的 playbook 了。你不可能靠 A/B test（A/B 测试）一路试出一个突破性的 AI 产品。这并非做不到，但 PMs 需要先学会“去习得”旧方法。