It is stupidly hard to start a pure software company right now. Customers don't want software, they want outcomes. So you end up having to do a lot of custom work for them. Anything horizontal is on a ticking clock. Every customer wants to deeply customize. There are opportunities. But you need to have a very heretical 2-3 year view of the world in order to build something good.
现在要创办一家纯软件公司，难得离谱。客户并不想要软件，他们想要的是结果（outcomes）。所以到头来，你往往不得不为他们做大量定制化工作。任何横向型（horizontal）的东西都像是在倒计时。每个客户都想做深度定制。机会当然有。但如果你想做出真正好的东西，你需要对未来 2 到 3 年的世界有一种非常异端（heretical）的看法。